It’s PRSA’s Ethics Month. As communicators, we must be the voice of conscience for the companies where we work. PR pros can assess the culture, actions and outcomes in a way no other function performs within business.
Reputation management may seem like a buzzword, but this is where the heart of ethics and public relations intersect. A strong reputation is a company’s prized asset. It takes far longer to rebuild one once it’s lost.
It’s in our hands to maintain a strong ethical reputation, as no one can take that away unless a person or company allows it to happen.
– Jane Dvorak, SLJ 100 Communications